An Asset is a source of information. Examples of Assets are: a Web Site, a Dataset, a PDF file, a Word File, and an Excel File. The contents of the Asset can be relevant to multiple Insights and Projects.
An Insight is a viewpoint on specific things. Insights will have 1 or more Assets associated with them for validation purposes. An example of an Insight is “The recent trade negotiations have allowed for lower tariffs for US Auto Manufacturers.”
A Project can be a hypothesis you have about a decision you need to make. An example would be “I feel that the Fed will raise rates once more causing the economy to slow therefore markets will cool and long term bonds will rise.”